John Wilson from JPEW Advisory and Analytics delves into his transition from accounting to the global wine market, highlighting the dynamic challenges and opportunities ahead.
Wilson shares insights on the New Zealand Sauvignon Blanc market, noting a shift towards quality over quantity driven by modern consumer trends.
Despite the pressures of inflation and export volatility, the outlook for the grape price shows signs of levelling, with Wilson cautioning, "Understanding future demand is key."
As the spirits market intensifies competition, Wilson emphasises the importance of aligning supply strategies with consumer demand for long-term success.
Listen to the full chat between John Wilson and Dominic George above.
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